Linking Google Adwords and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into what your customers do on your website post-click.
Google Adwords is a pay-per-click model, and understanding the complete picture of how your customers interact with your website is crucial. The data can show you if a customer is getting stuck on a page during checkout. Or, perhaps the destination page you are using in your text ads is confusing the customers, and they are circling back to the homepage to get more information.
If you are already using both; Analytics and Google Ads, but haven’t linked them yet, then you are missing a lot of valuable information about how to connect marketing with revenue and where to optimise it.