Top 3 Reasons Your Company Needs Online Branding and Reputation Management

One day, I was looking for a nice wristwatch online. I came across a few good ones.

So, I started to read the reviews and found myself attracted to one which had plenty of favourable reviews. But just before I hit the “Buy” button, ‘Never trust this brand‘ popped up.

What did I do? 

I jumped to another product page.

This is precisely what happens every day on the Internet. A single negative comment on your product or brand can prevent the customer from purchasing even when the product/service is capable enough.

This is where a solid online branding and reputation management system comes in.

Here are 3 solid reasons why:

1. Your brand narrative drives your business results.

More often than not, those who ignore their business’s online narrative suffer a heavy toll, even when their offline operations are doing reasonably well.

Any discontented customer from the past can post an unpleasant review on Google. Aggressive competitors might try to tarnish your brand image in the pursuit of elevating their own. They could post online ads showing unfair comparisons with your products.

It only takes a few instances like these to affect your brand’s image.

The power and reach of social media are immense, and if you fail to take the necessary precautions in favourably shaping your brand’s narrative online, your business loses its reputation.

And reputation is what a business stands on and breathes forever.

2. Your online presence signifies credibility and trust

.We live in a world where 91% of consumers aged 18-34 years trust an online review as much as a personal recommendation, according to BrightLocal Local Consumer Review Survey 2018. 

Every word about you on the Internet represents your brand. So, you need to ensure that those words are positive and genuine.

Your product and brand need not be perfect. But it would help if you communicated your readiness to improve and deliver better solutions to the customers. Your digital content should represent your business values with clarity and competence.

While shaping your brand conversation, you may encounter some resentment and hate. But what might set you apart is how you deal with it. If you respond to it with a polite attitude and guide them assertively on how your product/brand can help them, it may turn them into your loyal customer. And even if it doesn’t, other people who notice your responses will recommend your brand to their friends online and offline. This will undoubtedly increase your brand’s credibility.

3. Reputed companies attract and retain the best talent.

The majority of job seekers won’t join a company that has a bad reputation. Even your current employees want to feel connected to the image that your company represents in the market.

If it doesn’t provoke pride, competence, and expertise in your domain, the superior talent wouldn’t want to associate with you longer.

Employee loyalty is a critical element of a business’s success and survival. It goes a long way in determining the longevity and future of your company.

To retain your best performers, you need to instil in them a sense of belonging to your brand. In addition to recognition and rewards, they must feel a solid connection to your brand’s purpose and personality. This empowers and motivates them to contribute their best efforts for the company. When the brand matters to them, they will help it grow even more.

Online branding and reputation management enables your company’s brand to stand out amongst the crowd on the Internet and even on the shelves. A reputed brand can resolutely acquire and retain loyal customers, employees, promoters, shareholders, and supporters for a long time.

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