How To Build Backlinks Effectively: Top 3 Ways?

Insight | June 30, 2022

For those of you wondering whether this is still an effective marketing tactic – Link building SEO is as relevant today as it was a couple of years ago.

Of course, the game has changed.

Or in Neil Patel’s words, link building is a matter of “quality” more than “quantity”.

These backlinks, hyperlinks, or inbound links are vital to optimizing your website for better rankings on SERPs and, therefore, more traffic and better results.

Imagine you’re in a new place, looking for the best coffee shop in town. You ask the first four people you meet, and they all point out to one particular shop. Wouldn’t you feel confident about going to that specific shop?

This is pretty much what backlinks do (for search engines). 

Moz describes them as “a vote of confidence from one site to another”. It’s like having several reputable sites vouch for the authenticity of your content. No wonder this has particularly positive results for your webpage or website.

However, link building today is as much about quality as it is about numbers (probably even more).

Google no longer considers your content worthy of better rankings unless it has something valuable and of high quality. The quality and authority of the pages that link to you have a lot of say in how high your content ranks in SERPs.

This is particularly why you need to get better at building links effectively if you use this method for SEO.

Here are three practical ways to build links for SEO in 2021:

1. Blog For Backlinks

Blogging is one of the best and sure-shot ways of getting backlinks. 

In fact, Hubspot says that businesses that blog can get 97% more inbound links and 55% more visitors on average.

How does this help you? 

More visitors to your site mean better chances of getting leads and conversions.

Blogs form a crucial part of any smart marketing strategy. Why?

  • Because blogs help you establish your expertise and industry authority.
  • They’re one of the best channels to develop and consolidate new and existing customer relationships.
  • Blogs help bring down the overall costs of marketing.
  • They’re great for SEO.

Even strategic guest blogging works by building backlinks for SEO.

You just have to be smart about choosing what blog you want to write for. It’s best to begin pitching to ones that are already ranking high on SERPs.

2. Use The Niche Broken Link-Building Strategy

Quality comes first. And specialisation is key to quality. 

Don’t try to find dead or broken pages anywhere or everywhere on the world wide web. Narrow your search for those pages down to websites that are ranking high in your “niche”.

Finding the top, authoritative and trustworthy sites in your niche is super important.

You must be curious why this is so.

Here’s why:

  • It helps you develop and leverage your expertise in one area and thus stand out from your competitors.
  • Going niche reduces competition drastically. You’re no longer competing with any and every marketer on the face of the earth.
  • It’s a great way of actually providing value to your customers and demonstrating that.

This goes a long way in helping you stand out from the crowd and increase online visibility. 

3. Become a Social Media Enthusiast

Social media platforms are a boon to marketing. 

There’s nothing better to increase your visibility and outreach than being active on social media platforms.

Sharing constant updates, posts and photos on Instagram, Facebook or Twitter (and other such platforms) is an excellent way of building and strengthening engagement.

Boosting engagement on social media works wonders for building backlinks as more and more people get to see and interact with your content. This helps build trust and increases the chances of people sharing your content manifold.

Want to learn more about effective link-building strategies to achieve all your goals? Learn from the Top Content Marketing Agency in India!