The Google Analytics and Search Console integration make it easy to see your organic ranking data from Search Console merged with the page-level data from Google Analytics. This integration allows you to pull Search Console data into your Analytics reports. Behaviour metrics, including goal completions for landing pages, devices and countries from Organic Search Results, are in one place. For example, you can look at landing pages or queries with a low CTR and make better decisions on how to improve your pages in SERPs.